This is the beginning of week six of my 12-week Self-Publishing School course on writing a book. To date, I have written about 3,000 words of my very first book (if you’re keeping track, that’s the same amount of words I had written last week – rut row!).
I’m experiencing that writing a book is about more than just writing a book (how’s that for ‘deep’?).
What I mean by that is I have been forced to think about whom I am serving (my avatar) and what I am doing for them by writing this book (i.e., what service I’m providing and how I am helping them).
When writing a book like this, it’s important to write to one person (your avatar). It’s kind of like me giving 25,000 words of advice to one person. The idea behind an avatar, whether in writing a book or marketing your business, is that trying to communicate and appeal to “everyone” dilutes your message and you end up appealing to no one. By writing to a single, specific imaginary person, also known as your ideal client, you effectively draw ‘your people’ to you in a way that’s crystal clear.
I believe it helps if your avatar is really like you. That way, you’ll know how to talk to them.
I am also a strong advocate of taking action and getting in the game. I am living that advice with this book. If I waited until I thought everything was perfect, I would never have started writing a book in the first place.
So what have I been doing this week regarding the book as I haven’t written any more words? Probably some second guessing, probably some procrastination. Not a day this past week hasn’t gone by without me thinking about the book in some way – it is so ingrained with my business.
My goal for this week is to crank out at least a few thousand words, while I continue to think about the book :).
p.s. If you’re interested in writing a book too, be sure to check this blog regularly to follow my book-writing journey. You can also get more information on the Self-Publishing School course I’m taking by clicking here.
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