The decision to start a podcast will be one of the smartest decisions you’ll ever make for your online business.
Because podcasting is a relatively unexplored frontier that’s quickly growing in popularity. If you get in the game now, you have the opportunity to become one of the top podcasters in your niche, establishing yourself as an expert and connecting with your customers in a meaningful way.
Here are our top 7 reasons to start a podcast (and to start a podcast today!)
#7 Podcasting is cheap
When compared to expensive mailings, web design, video production, and PR costs, starting a podcast is perhaps the most affordable and most effective way to reach a large audience without breaking the bank.
You can get started using the microphone that’s built into your computer. Heck, you can even get started recording yourself with a handheld recorder!
#6 Podcasting creates a lasting bond
Your listeners will be tuning into your podcast while driving in their car, working out at the gym, or taking the dog for a walk. Your voice will be woven into the fabric of their daily routine, and in this way you will become a part of who they are.
While websites can be clicked away from and emails deleted, a customer who takes the time to download your podcast is open to receiving your message for longer than 2 minutes.
#5 Podcasts are powerful lead magnets
When you start a podcast, you’ll be sharing valuable information and content with an audience who is already interested in the topic at hand.
Since the podcast experience is so personal, prospects listening to your voice are much more likely to trust you and your brand. They are also much more likely to navigate to your website and make a purchase after listening to your podcast.
#4 Podcasts have lucrative advertising potential
Top podcasters make thousands, sometimes tens of thousands of dollars per month in ad revenue alone. Being the creator and host of a popular podcast on iTunes opens up endless doors, many of them financial. Advertisers will scramble to reach your audience by paying for commercial time on your podcast.
Unlike traditional radio and television, many podcasters share advertised content themselves by personally speaking about the product or service they are promoting. This technique keeps your audience happy because you never cut away to obnoxious ads, and it keeps advertisers happy because your audience is much more likely to buy a product recommended by you, the host they trust.
#3 A podcast gives you authority
Podcasts are the new books. Small business owners used to pursue authorship to showcase themselves as an expert in their field. These days, starting a podcast is the most effective way to showcase your authority and expertise.
#2 Podcasting lets you go global
There are over 1 billion podcast subscriptions in iTunes, which means that over 1 billion people on the planet are chomping at the bit for fresh podcast content. At the same time, there are only around 250,000 different podcasts available in iTunes, which means low competition and higher potential to rise to the top in your chosen niche.
#1 Podcasting expands your reach
In addition to exposing millions of listeners to your brand, a podcast gives you a platform where you can connect with other thought leaders in your industry.
An interview show like The Boomer Business Owner gives you a chance to have guests on your podcast. When your guest shares their episode with their audience, an entire new group of listeners are converted to prospects.
Are you ready to start a podcast?
Do you already have a podcast in iTunes?
What has been the biggest benefit of podcasting for you?
photo courtesy of wix.com
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